Get Keyword Optimization in Denver, Colorado, read on…

How to Get Your Biz on Google My Business

Hit up Google My Business: Click on “Start now” at https://www.google.com/business/.
Search for Your Biz: See if your business is already on Google. Claiming your listing will make it pop on Google Maps and bring in more customers.
Fill Out Your Profile with the Good Stuff

This is your chance to tell the world about your biz.
1. Google My Business Insights: See how people are finding your business on Google Maps.
2. Make Tweaks: Not seeing the results you want? Change up your Google My Business profile, your website, and any other listings you have online.

Get Found on Google Maps: SEO for Denver Small Businesses

Want your small business to show up when people search for what you offer in Denver? Google Maps SEO is your secret weapon! Think of it like a super-powered map that helps your business stand out from the crowd. This guide will walk you through how to make your business shine on Google Maps.

Imagine this: You’re craving pizza and open Google Maps on your phone. You type “best pizza in Denver” and a bunch of pizza places pop up. The ones with fancy photos, lots of good reviews, and accurate information about their hours and location are going to grab your attention first. That’s the power of Google Maps SEO!

This guide will show you how to make your business one of those “standout” places on Google Maps. It’s all about making sure your business information is correct, getting people to leave positive reviews, and making sure Google knows exactly what you offer.

1. Claim Your Google My Business Listing

Think of your Google My Business listing as your business’s online identity card. It’s the first step to being seen on Google Maps.

Here’s how to claim your Google My Business listing:

Go to Google My Business: Head over to https://www.google.com/business/ and click on “Start now.”
Search for your business: Enter your business name and see if it’s already on Google.
Claim your business: If it’s there, follow the steps to verify ownership. This usually involves receiving a postcard in the mail.
Create a new listing: If your business isn’t on Google, create a new listing by entering your business name, address, phone number, website, and other details.

2. Fill Out Your Profile with Relevant Information

Your Google My Business profile is your chance to tell people about your business. Make sure it’s filled out completely and accurately.

Business Name: Keep it simple and consistent with your signage and other marketing materials.
Category: Choose the most relevant category for your business. Be specific! Instead of just choosing “Restaurant,” choose “Italian Restaurant” or “Pizza Restaurant.”
Address: Double-check your address for accuracy. This is important for people finding you on Maps.
Phone Number: Use your business’s main phone number.
Website: Link to your website.
Business Hours: Keep your hours updated. Don’t forget to include holiday hours or any other special times.
Photos: Upload high-quality photos of your business, your products, and your services. Think of it as creating a visual story for your business.
Description: Write a clear and engaging description of your business. This is your chance to make a good first impression. Highlight what makes your business unique.
Products and Services: List the products and services you offer. Be specific! For example, instead of “Food,” list “Breakfast,” “Lunch,” and “Dinner.”

3. Keyword Optimization: Helping Google Understand Your Business

Keyword optimization is like giving Google a map to find your business. It’s about using words that people search for on Google Maps to help your business show up in search results.

Business Name: Use your most important keywords in your business name. For example, if you’re a Denver bakery that specializes in gluten-free cakes, you might name your business “Gluten-Free Cake Shop Denver.”
Categories: Choose categories that accurately reflect your business and include relevant keywords.
Description: Include keywords that people might use to search for your business. For example, if you are a Denver flower shop, you might include keywords like “Denver florist,” “flower delivery,” or “wedding flowers” in your description.
Products and Services: List out specific products and services using relevant keywords. This helps Google understand what you offer.

Pro Tip: Use a tool like Google Keyword Planner (https://ads.google.com/intl/en_US/home/) to research relevant keywords and see how often people are searching for them.

4. Attract Reviews and Get More Ratings

Google Maps reviews are like word-of-mouth recommendations on steroids! They influence how people see your business on Google Maps.

Encourage Customers to Leave Reviews: Ask your customers to leave reviews on your Google My Business listing. You can put signs up in your store or send out emails asking for feedback.
Respond to Reviews: Take the time to respond to both positive and negative reviews. Thank people for their positive reviews and show that you’re actively listening to feedback. If you get a negative review, try to resolve the issue and offer a solution.
Monitor Your Reviews: Keep an eye on your reviews and look for any patterns. If you’re consistently getting negative reviews about a certain aspect of your business, it might be time to make some changes.

5. Get Listed on Other Local Directories

Google My Business is super important, but it’s not the only game in town! Getting listed on other local directories can help you reach a wider audience.

Yelp: Yelp is a popular review website that can help you connect with potential customers.
Facebook: Make sure your business is listed on Facebook and that your business information is up-to-date.
TripAdvisor: If you’re in the travel or hospitality industry, get listed on TripAdvisor.
Local Business Directories: Search for local business directories in Denver, Colorado and get your business listed.

6. Track Your Progress and Make Adjustments

Google Maps SEO isn’t a one-time thing. It’s an ongoing process that requires monitoring and adjustments.

Google My Business Insights: Your Google My Business dashboard provides valuable insights into how people are finding your business on Google Maps. Use these insights to track your progress and see what’s working.
Track Your Rankings: Use tools like Google Maps Rank Tracker to track your rankings for specific keywords.
Make Adjustments: If you’re not seeing the results you want, make adjustments to your Google My Business profile, your website, and your other online listings.

7. Google Maps SEO for Small Business in Denver, Colorado

Denver is a bustling city, making Google Maps SEO more important than ever for small businesses. It’s not enough to just exist online, you need to be found.

Focus on Local Keywords: Use keywords that are specific to Denver, like “Denver coffee shop,” “Denver restaurant,” or “Denver yoga studio.”
Get Involved in Local Events: Participate in local events and festivals to increase brand awareness.
Partner with Other Local Businesses: Collaborate with other businesses in your area to cross-promote each other.

TL;DR – Too Long; Didn’t Read

Google Maps SEO is the key to being found on Google Maps by potential customers in Denver, Colorado. To boost your visibility:

Claim and optimize your Google My Business listing.
Use keywords that people are searching for.
Encourage reviews and respond to feedback.
Get listed on other local directories.
Track your progress and make adjustments.

Summary

In this digital age, it’s essential for small businesses in Denver to be visible online. Google Maps SEO can be your secret weapon for attracting customers. By claiming your Google My Business listing, optimizing your profile, and engaging with customers, you can make your business stand out on Google Maps and attract more customers. Remember, it’s a continuous process that requires monitoring and adjustments.

While this guide focused on Google Maps SEO for businesses in Denver, the same principles apply to businesses all over the world.

We can help you unlock the full power of Google Maps SEO, regardless of where you are located. Our team of expert SEO specialists can help you create a winning Google Maps strategy. Contact us today and let’s get your business found on Google Maps!